{"id":1441,"date":"2025-04-24T15:56:08","date_gmt":"2025-04-24T13:56:08","guid":{"rendered":"https:\/\/pxlmag.be\/?p=1441"},"modified":"2025-04-26T11:43:49","modified_gmt":"2025-04-26T09:43:49","slug":"student-marketing-verbeteren-websites-van-ondernemingen","status":"publish","type":"post","link":"https:\/\/pxlmag.be\/?p=1441","title":{"rendered":"Studenten Marketing verbeteren websites van ondernemingen &#8211; door Pieter Bollengier en Seppe Asnong"},"content":{"rendered":"\n<p>Bij RCA in Hasselt, een communicatiebureau dat bedrijven helpt bij businessproblemen, zetten de studenten Marketing de theorie van vorig jaar om in praktijk. Zo proberen ze voor het bedrijf Multipharma de website toegankelijker te maken voor oudere klanten. Ze legden hun bevindingen voor aan Marie Vrancken, consultant strategy bij Cartel Agency, en twee lectoren Marketing.<\/p>\n\n\n\n<p>Kleinere merken helpen die proberen op te boksen tegen de mastodonten in de sector, dat is waar het hier om draait. \u201cHet businessprobleem is niet altijd even duidelijk voor zulke kleine spelers, een goede analyse kan bedrijven enorm vooruithelpen\u201d, zegt Vrancken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bij RCA in Hasselt, een communicatiebureau dat bedrijven helpt bij businessproblemen, zetten de studenten Marketing de theorie van vorig jaar om in praktijk. Zo proberen ze voor het bedrijf Multipharma&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,4],"tags":[],"class_list":["post-1441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-liveblog","category-redactie-1"],"mb":[],"featured_image_url":{"thumbnail":"https:\/\/pxlmag.be\/wp-content\/uploads\/2025\/04\/IMG_9958-150x150.jpg","medium":"https:\/\/pxlmag.be\/wp-content\/uploads\/2025\/04\/IMG_9958-300x225.jpg","medium_large":"https:\/\/pxlmag.be\/wp-content\/uploads\/2025\/04\/IMG_9958-768x576.jpg","large":"https:\/\/pxlmag.be\/wp-content\/uploads\/2025\/04\/IMG_9958-1024x768.jpg","1536x1536":"https:\/\/pxlmag.be\/wp-content\/uploads\/2025\/04\/IMG_9958-1536x1152.jpg","2048x2048":"https:\/\/pxlmag.be\/wp-content\/uploads\/2025\/04\/IMG_9958-2048x1536.jpg"},"post_author":"Jeroen Schreurs","assigned_categories":"Liveblog, Redactie 1","mfb_rest_fields":["title","featured_image_url","post_author","assigned_categories"],"_links":{"self":[{"href":"https:\/\/pxlmag.be\/index.php?rest_route=\/wp\/v2\/posts\/1441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pxlmag.be\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pxlmag.be\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pxlmag.be\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pxlmag.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1441"}],"version-history":[{"count":3,"href":"https:\/\/pxlmag.be\/index.php?rest_route=\/wp\/v2\/posts\/1441\/revisions"}],"predecessor-version":[{"id":1452,"href":"https:\/\/pxlmag.be\/index.php?rest_route=\/wp\/v2\/posts\/1441\/revisions\/1452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pxlmag.be\/index.php?rest_route=\/wp\/v2\/media\/1446"}],"wp:attachment":[{"href":"https:\/\/pxlmag.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pxlmag.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pxlmag.be\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}